Truckstop

AI-driven digital freight matching platforms are transforming the brokerage landscape, helping shippers and carriers automate workflows, boost utilization, and navigate the lingering freight recession. Industry leaders say technology adoption is now table stakes, with consolidation, predictive pricing, and hybrid human-tech models driving the next wave of growth and efficiency.

Despite 62% of carriers reporting lower freight volume in 1Q, 33% predict freight demand to increase in the next 3-6 months. Only 19% predict freight demand to decline in the same timeframe, which represents a 12-point percentage decline vs. the 4Q survey.

FreightFriend’s software offerings include a carrier relationship management (CRM) platform, freight matching and a relationship-based marketplace, and predictive new carrier discovery.

The possibility of the economy entering a recession, at this point, appears to not be a matter of if it occurs, but when will it occur. That was a key theme in a session this week at the SMC3 JumpStart 2023 conference held in Atlanta.