The Ultimate Competitive Edge: WMS as the 3PL’s Secret Weapon

Logistics Management Podcast

In today’s hyper-competitive 3PL landscape, speed, visibility, and flawless execution are no longer nice-to-haves—they’re the price of admission. In this new Logistics Management podcast, Group Editorial Director Mike Levans sits down with Michael Armanious, CEO of Datex, to explore why a modern warehouse management system (WMS) has become the 3PL’s ultimate competitive edge.

Armanious breaks down the five performance standards every shipper now demands—faster fulfillment, real-time visibility, seamless integration, airtight compliance, and proactive problem-solving—and explains why many 3PLs still struggle to deliver them consistently. He also shares how Datex’s Footprint® WMS was purpose-built for multi-client, multi-facility environments, uncovering hidden revenue, tightening billing accuracy, and giving 3PLs the flexibility to adapt workflows on the fly.

Featuring real-world insights, including a case study from Watco, this episode shows how warehouse management systems are evolving from back-end tools into strategic differentiators—and how 3PLs can use them to strengthen customer loyalty, scale smarter, and stay ahead of rising expectations.