Blue Yonder announces its acquisition of Optoro

Blue Yonder has acquired Optoro, a U.S.-based technology company that specializes in product returns. The move expands Blue Yonder’s ability to help retailers and brands manage returns both in warehouses and in stores, while reducing costs and cutting down on waste.

“With e-commerce sales continuing to grow, retailers need to be prepared when it comes to returns, which were projected to hit $890 billion last year, representing 16.9% of annual retail sales and is more than double the return rate from 2019,” said Tim Robinson, Corporate Vice President, Returns, Blue Yonder. “We are excited to acquire Optoro, to enrich the capabilities available to our customers, allowing them to enhance their ability to manage returns with increased efficiency and effectiveness to meet the needs of consumers. This strategic acquisition affirms Blue Yonder's commitment to leading the industry, providing customers with unparalleled opportunities to refine their operations and driving transformative business success through a comprehensive returns solution.”

The company said the combined platform will give customers several benefits, including faster processing of returns in warehouses and stores, lower costs in reverse logistics, and a smoother customer experience with quicker refunds and easier in-store returns. Blue Yonder also pointed to sustainability gains, with fewer goods going to landfills and fewer miles spent shipping returns.

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