Gartner keynote addresses key factors related to supply chain strategy

In his opening keynote, Ken Chadwick, Vice President and Distinguished Advisor at Gartner, tackled one of the biggest challenges facing supply chain leaders today: making decisions in a world defined by divergence. From AI disruption to geopolitical uncertainty, Chadwick laid out a roadmap for how supply chains can turn complexity into competitive advantage.

1. Divergence Is the New Normal, and It’s Not Temporary

Chadwick opened with a sobering message: the disruptions we’re facing are no longer short-term or cyclical.  Whether it's AI hype vs. real adoption, global growth vs. stagnation, or open trade vs. fragmented blocks, business leaders must operate in a world of mixed signals and conflicting trends.

“Divergence pulls us into the future while anchoring us in the present,” Chadwick said. “It generates chaos, but it also creates opportunity.”

2. Visibility Isn’t Optional Anymore, It’s the Foundation

Despite years of effort, visibility remains a top challenge in supply chain strategy. Most companies have access to more data than ever, yet struggle to turn it into useful insight.

“Today’s cars can see, interpret, and act—your supply chain should do the same,” Chadwick said. He urged leaders to prioritize targeted investments that improve real-time visibility across operations, even if the tech stack isn’t perfect. The goal is clear: get closer to one version of the truth.

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