Augment announces an $85 million Series A funding round

San Francisco-based Augment, an AI productivity platform for logistics, announced today it has brought its total capital raised to $110 million, with an $85 million Series A funding round, which was led by private equity firm Redpoint Ventures, in addition to participation from 8VC, as well as other logistics and AI investors. Augment said this capital raise comes five months after the company came out of stealth mode.

Augment officials said that this round of funding will be allocated for the ongoing development of Augie, the company’s flagship AI teammate for freight—with a focus on more end-to-end workflows for shippers, brokers, carriers, and investors.

Augment has roughly 100 employees, based in its San Francisco headquarters, as well as offices in Chicago and Toronto.

The company was founded by Harish Abbott, co-founder of Deliverr, a 3PL focused on e-commerce fulfillment, which was acquired by Shopify for $2.1 billion in July 2022, and its team is comprised of industry veterans from various companies, including: Shopify, YRC Worldwide, Google, Flexport, and also leading AI research labs.

“Freight is essential but often unsung,” said Abbott. “We’re building Augie for the people behind the freight—so they can focus on the work that actually matters.”

An Augment spokesperson provided LM with key details about this round of funding.

Key investment focus areas for Augment through this new round of funding include: scaling to 50-plus new engineers and 10-plus GTM (global trade management) hires by late 2025, with significant further hiring in 2026; extend Augie’s shipper, brokerage, and fleet workflows end-to-end, from front office to back office; and deepen integrations with TMS partners, load boards, shipper portals, and channel alliances.

Looking out over the next 12-to-18 months, the spokesman said that Augment is focused on various efforts and initiatives, including: continuing to deliver measurable ROI for customers at scale; broaden Augie’s workflow coverage beyond operations and back office; building a logistics-native knowledge hub to provide pricing, service, and compliance intelligence; growing headcount across engineering, sales, and customer success; and deepening integrations with TMS platforms, load boards, freight portals, and communication channels.

As for what Augment’s customers are asking for, the spokesperson cited various factors, based on industry vertical, including:

• Shippers: SLA adherence, fewer billing disputes, proactive exception handling;
• Brokers & 3PLs: scale without adding headcount, more loads per rep, reduced portal/phone/email work;
• Carriers: increase loaded miles, automate repetitive service calls, reduce DSO, and strengthen driver relationships;
• Reported gains: 40% reduction in invoice delays, 3-plus day acceleration in billing cycles
• 2.0%-plus gross margin improvement per load; 30-50% productivity improvement for operations; 25%-plus reduction in customer churn; and millions in off-shore and near-shore payrolls savings for track and trace

When asked how to describe AI’s progress in logistics and where it’s headed, the Augment spokesman explained that AI has moved from point solutions to end-to-end, context-aware automation.

“It is already doubling and tripling load capacity for reps in production environments,” said the spokesperson. “Over the next 12-to-18 months: AI agents become standard, managing the majority of repetitive workflows.”