C.H. Robinson rolls out a new AI-driven service offering

Eden Prairie, Minn.-based global third-party logistics (3PL) services provider and freight forwarder C.H. Robinson recently announced it introduced an AI-driven service offering.

Entitled the Always-on Logistics Planner, the company described it as a premium service experience powered by a growing digital workforce of AI agents, adding that it is designed to deliver continuous execution quality across the shipment lifecycle. It also explained that the Always-on Logistics Planner works as a coordinated service model, bringing together dozens of AI agents that are embedded into customer operations, with the agents automating routine tasks, surfacing strategic insights, and enabling seamless global coordination across all modes and regions.

“This is the future of premium logistics service,” said Jordan Kass, President of Managed Solutions at C.H. Robinson. “The Always-on Logistics Planner delivers what customers need most—speed, precision, and reliability—powered by intelligent systems that never sleep and human teams freed to focus on what matters most.”

Shipper benefits of the Always-on Logistics Planner, cited by the company, include:

• 24/7 execution quality: Always-on performance that eliminates delays and drives faster response times
• Embedded AI teammates: A network of intelligent agents working as an extension of your team
• Smarter human focus: Automation of repetitive tasks, freeing up teams to solve complex problems and innovate
• Improved service levels: Reduced cycle times, enhanced customer experience and strategic insights that supercharge supply chain strategy

Kass provided LM with an overview of C.H. Robinson’s Always-on Logistics Planner in the Q&A below:

LM: What drove the need for C.H. Robinson to launch the Always-On Logistics Planner?

Kass: Our customers’ supply chains run 24/7 in an environment defined by constant disruption, growing complexity, and rising expectations. We built the Always-On Logistics Planner to meet those demands—delivering end-to-end orchestration and problem-solving around the clock. It represents the next evolution in logistics: a digital orchestration layer embedded in our TMS, accountable for managing full shipment lifecycles and enabling faster, more accurate resolution when issues arise.

LM: How will this help shippers?

Kass: The Planner goes beyond visibility—it’s built to take action on tactical needs throughout the shipment journey. That means faster response times, tighter alignment between planning and execution, and most importantly, it gives time back to teams so they can focus on strategy and what matters most.

LM: Can you give a basic example?
Kass: Let’s say a shipper has a multi-stop retail shipment moving overnight. Traditionally, if they needed to confirm an appointment, track a delay, or retrieve a POD during off-hours, it would require manual follow-up or wait until morning. With the Always-On Logistics Planner, those requests are handled instantly. The Planner tracks down the needed information, executes the task—whether it’s rescheduling an appointment or pulling a document—and ensures the right action is taken without delay. It’s responsive, reliable, and always working.

While today it acts when prompted, every interaction helps us move toward a future where it anticipates needs and solves problems before they surface. That’s the direction we’re heading—and it’s already changing how service gets delivered.