Freight Therapy: A New Mindset for a Healthier Supply Chain

Logistics professionals are no strangers to pressure.
Pressure to cut costs.
To reduce dwell time.
To pivot quickly.
To deliver everywhere, faster—often with less.

It’s a constant balancing act that many have come to accept as just part of the job. But what if the stress and inefficiencies we’ve normalized weren’t just unavoidable symptoms of a complex industry?

What if they were signals?
And more importantly—what if they were fixable?

That’s the idea behind Freight Therapy: a simple mindset shift that says, “Let’s talk it out.” Instead of reacting to the same recurring pain points—port congestion, fragmented handoffs, disconnected providers—Freight Therapy encourages supply chain leaders to pause, assess, and collaborate to connect the dots from end to end.

And increasingly, shippers are seeing the benefits of that conversation.

Reducing Port Pressure with Strategic Planning

Take DiversiTech, a manufacturer whose inbound cargo often moves through the Port of Savannah. Like many others, they were battling demurrage and per diem fees caused by port congestion, chassis shortages, and an extended inland haul to their distribution center near Atlanta. The problem was compounded by an influx of floor-loaded containers that their DC couldn’t process quickly enough, causing fees to mount.

Instead of continuing to absorb the costs or rely on short-term fixes, DiversiTech worked with Averitt to reimagine their approach. By leveraging Averitt’s Savannah Distribution & Fulfillment Center, containers were pre-pulled before their Last Free Day to avoid storage fees, unloaded and palletized to streamline handling, and transloaded onto Averitt trailers for inland delivery. Combined with drayage alignment and integrated distribution, this proactive strategy gave DiversiTech control over their inbound flow and stopped unnecessary port fees before they started.

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