Armada’s Prather takes a deep dive into the freight economy and tariffs

In this podcast Armada Corporate Intelligence Managing Director Keith Prather addressed various topics, including: the current state of the freight economy; tariffs and their impact on the supply chain; inventories and imports; and 2025 Peak Season prospects. 

Prather is a Managing Director and Co-founder of Armada Corporate Intelligence. During his 24 years with Armada, he has consulted to Fortune 500 and companies of all sizes providing corporate intelligence, economic forecasting, and insights on changing global dynamics, geopolitics, supply chain issues, and other factors that affect the corporate operating environment.

Keith has spent 24 years working with clients in the transportation and global supply chain industry, providing strategic support and insights on the global operating environment.  

Keith is a former CFO and is the chief editor for the Flagship, an “Officer of the Watch Report” read by more than 18,000 corporate executives weekly. He and co-founder Chris Kuehl present keynotes on the economy at more than 120 events a year.