Zebra Technologies is looking at strategic options for its robotics automation business

Zebra Technologies is mulling strategic options for its robotics automation business, which traces its roots back to Zebra's 2021 acquisition of Fetch Robotics, a startup which devised a collaborative fulfillment solution using autonomous mobile robots (AMRs) to allow workers to more efficiently pick goods from shelving.

Back in mid-2021, Zebra paid $290 million for Fetch Robotics, and has enhanced both the system's robots and software since, branding the solution as Zebra Symmetry Fulfillment. A recent enhancement came in January of 2025, when Zebra introduced a detachable cart function for the solution, and enhanced the software's capabilties for routing the robots ahead of the human pickers to enable faster picking. In October, Zebra announced that third-party logistics company ODW Logistics had deployed a fleet of the AMRs featuring the detachable cart function.  

News of the possible sale or winding down of Zebra's mobile robot group hit the industry last week, and has been verified via a SEC filing by Zebra, as reported in this news story from Robotics 24/7. In a statement shared with Modern, Zebra, which offers a broad range of supply chain execution technologies including bar-code and mobile computing solutions, machine vision, wearables, and RFID, confirmed it is exploring options for its robotics business. 

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