LM    Topics     Technology    Software    Sponsored Content

How supply chain leaders are investing in new technology

Before you can fully embrace a predictive supply chain, you need to start implementing a data-driven strategy and approach.


How supply chain leaders are investing in new technology

When it comes to digitization, everyone's at a different stage in their journey. Most companies have already started to utilize digital methods for one or more tasks within their operations. However, a majority of organizations still rely on manual documentation when tracking shipments.

In fact, new research commissioned by HERE Technologies and conducted by ABI Research revealed that nearly 70% of fleet management and supply chain leaders still rely on spreadsheets, worksheets and paper driver logs as part of their shipment tracking processes. But as we all know, manual processes are outdated and tedious. They are prone to human error and can hinder an operation's visibility and potential growth.

Survey respondents mentioned prompt service (55%), costs (54%), staffing complexities (49%) and workflow automation (47%) as their top concerns. Many of these challenges can be addressed with better visibility and a smarter, more predictive supply chain.

“Shifting to a data-driven culture has been a slow process for many companies for several reasons. A couple of the biggest challenges are enabling data-driven decision-making and aggregating all the separate sources that data is scattered across, such as different systems and companies,” said Bart Coppelmans, global head of industry solutions at HERE.

Once the data is available, analytics provides crucial context so it can be relevant to the decision-making process. However, most respondents (61%) said predictive analytics is the largest gap they have to improving supply chain visibility.

“This is where HERE can help connect different stakeholders and data sets. Our core capabilities allow you to blend and aggregate disparate data sets and put them into context with value-added insights for your customers,” said Coppelmans. “Location data analytics puts your logistics operation data into context. We add real-world events, alert notifications, machine learning analytics and models to make logistics and supply chain software more predictive.” 

Building a more predictive supply chain

While the distance between completely manual processes and being fully predictive may seem great, there are plenty of stepping stones along the way that can increase your operation's efficiency, accuracy and cost savings. Just a few years ago, predictive supply chains seemed out of reach because the data wasn't available. Now, with loads of accessible information at our fingertips, supply chain leaders are better positioned to start building more predictive supply chains. So, what's standing in the way of widespread tech implementation? 

According to the research from HERE, 31% of survey respondents said their biggest barrier to tech implementation was knowing where to start and 39% said their biggest challenge was identifying the right partners or suppliers. In other words, there's a lot of hesitancy and confusion when it comes to digitization. To help fill this knowledge gap, here are five important factors to consider along your digitization journey.

1. Adopt a data-driven strategy and approach

Before you can fully embrace a predictive supply chain, you need to start implementing a data-driven strategy and approach. On top of that, an honest talent assessment is required. Do you have the skilled data scientists and analysts to analyze specific data sets?

2. Pinpoint your data gaps and silos

Be sure to have the full picture. When it comes to data, it's important to understand what's going on within your operations and what you do or don't have access to. Connecting your assets integrates and then normalizes these data sets from all the different stakeholders. Is there a lack of transparency anywhere? Are there data gaps and is your data useable?

3. Consider the larger tech stack:

There are off-the-shelf solutions and software that can easily integrate into your larger tech stack. Whether the problem areas include visibility, ETA accuracy, driver onboarding and safety, warehouse optimization and middleand last-mile efficiency there are ready-made solutions that can be the plug-and-play answers you're looking for.

4. Test implementation

The testing process for a new solution will largely depend on the area of the business you're trying to improve. If you or your company manage first-, middle- or last-mile deliveries, the testing stage could look something like this:

  • Use sample data to model concepts (tours, spend, etc) against the actual completed tours to see optimization potential
  • Test conversion of job data from an order management system to ensure that all necessary data is being properly included

5. Implementation

Using the same fleet scenario, after testing is complete, this is what the implementation process would look like:

  1. Step one: Define depot and fleet locations
  2. Step two: Register drivers and dispatchers for user-friendly tools (eg, app, navigation)
  3. Step three: Import job data
  4. Step four: Optimize and dispatch tours
  5. Step five: Complete tours via the guidance and delivery confirmation in the driver app
  6. Step six: Review completed tours via the analytics dashboard

To see how logistics leaders are using location technology to build better software and predictive supply chains, visit here.com/logistics.


Article Topics

Technology
Software
Digitization
HERE Technologies
Predictive Analytics
Software
Technology
   All topics

Software News & Resources

How physical security helps mitigate supply chain risks
The Future of Last-Mile Logistics: Balancing Automation, Efficiency, and Human Expertise
Engineering the future of logistics—from the inside out
2025 Digital Freight Matching Roundtable: From spot chaos to smart capacity
3PLs in the Fast Lane: Meeting the e-commerce surge with tech, scale, and smarts
From Cost Savings to Customer Satisfaction: Why a TMS is essential for modern logistics
Revolutionizing SCM Software: Real-time visibility, AI, and seamless integration
More Software

Latest in Logistics

Looking at the impact of tariffs on U.S. manufacturing
UP CEO Vena cites benefits of proposed $85 billion Norfolk Southern merger
Proposed Union Pacific-Norfolk Southern merger draws praise, skepticism ahead of STB Filing
National diesel average is up for the fourth consecutive week, reports Energy Information Administration
Domestic intermodal holds key to future growth as trade uncertainty and long-term declines persist, says intermodal expert Larry Gross
Railroads urged to refocus on growth, reliability, and responsiveness to win back market share
Q&A: Ali Faghri, Chief Strategy Officer, XPO
More Logistics

Subscribe to Logistics Management Magazine

Subscribe today!
Not a subscriber? Sign up today!
Subscribe today. It's FREE.
Find out what the world's most innovative companies are doing to improve productivity in their plants and distribution centers.
Start your FREE subscription today.

November 2025 Logistics Management

November 1, 2025 · The $387 billion U.S. truckload sector remains mired in a three-year freight recession. Carriers face soft demand, rising bankruptcies, and potential disruption from a proposed transcontinental rail merger, while savvy operators pursue new strategies to rebuild volume and protect profitability.

Latest Resources

How KICKER Cuts Distribution Miles by Up to 75%
When growth pushed its supply chain to the limit, high-performance audio brand KICKER partnered with Averitt to re-engineer its distribution strategy.
Route to successful last-mile fleet operation
The AI-Ready Warehouse Playbook
More resources

Latest Resources

The Warehouse Efficiency Playbook
The Warehouse Efficiency Playbook
Warehouse leaders are under pressure to move faster, scale smarter, and keep teams engaged, all while dealing with labor shortages and rising...
Drive Agility and Resilience Across Your Supply Chain
Drive Agility and Resilience Across Your Supply Chain
Today’s supply chains face nonstop disruption—from global tensions to climate events and labor shortages. Avoiding volatility isn’t an option,...

November Edge Report: What’s shaping freight now
November Edge Report: What’s shaping freight now
Stay informed and ready for what’s next with the November Edge Report from C.H. Robinson.
Worried About Supplier Risk? This Template Helps You Stay Ahead
Worried About Supplier Risk? This Template Helps You Stay Ahead
We all know how stressful it gets when a supplier issue catches you off guard - late delivery, a missed order, or...
Close the warehouse labor gap with overlooked talent pools
Close the warehouse labor gap with overlooked talent pools
The warehouse workforce has more than doubled between 2015 and 2025. However, the labor gap is still growing, with the U.S. deficit projected...