LM    Topics     Logistics    Columns

Myth-Busting Your Supply Chain Design: Tips for building resilience and efficiency

Brad Barry tackles common misconceptions in supply chain design, offering strategies for creating a more resilient and optimized network.


Myth-Busting Your Supply Chain Design: Tips for building resilience and efficiency

In today’s extremely competitive business environment, a robust and efficient supply chain is no longer a nice to have, but rather a necessity. It’s no longer a question of “if” disruptions will happen but “when.”

Despite the inevitability of these disruptions, many businesses and supply chain leaders still fall to common misconceptions about the design of their supply chain. Let’s take a look as some of those common misconceptions and debunk some of these myths to help you build a resilient and optimized supply chain.

Myth: The cheapest network design is always the best option

Truth: While cost is a critical factor, it should not be the sole consideration when designing your supply chain network. Other factors, such as service levels, redundancy, complexity, sustainability, and risk mitigation, should be carefully evaluated.  

If your service levels are so poor that customers won’t wait for their orders and take their business elsewhere, then the cost of transportation is irrelevant. A balanced approach, however, can lead to long-term cost savings and better overall performance.

Myth: Supply chain design is a one-time event

Truth: A well-designed supply chain is a dynamic system that requires ongoing review and adjustment. A supply chain network that was optimal in the past may not be optimal in the future.

Market conditions, customer demands, and technological advancements are constantly evolving, making it imperative to adapt your supply chain accordingly. Your business is always growing, evolving or changing in some fashion and your supply chain design needs to keep up.

Myth: Within the same industry, supply chain designs are identical

Truth: Even within the same industry, each business has unique requirements based on factors such as product characteristics, customer geography, supplier geography/relationships, risk tolerance, business goals, and much more. A one-size-fits-all approach to supply chain design is unlikely to yield optimal results. 

Myth: A supply chain design project is time-consuming and resource-intensive

Truth: While a comprehensive supply chain design project can be complex, the time and resources required can be significantly reduced by leveraging the expertise of a qualified consultant. 

Consultants can handle data analysis, network modeling, and presentations, allowing businesses to focus on their core operations. Outside support with the particular technical capability your business will only require for the duration of analytical effort is often quicker and more cost effective to moving to develop that same level capabilities internal to your business.

Myth: Supply chain design is a straightforward process that can be handled internally

Truth: Supply chain design is a complex task that requires a deep understanding of various factors including: business strategy, data analytics, network modeling, risk management, and much more. To ensure a successful and optimized supply chain, business leaders should consider consulting with experienced professionals who have the expertise, experience, and tools to navigate these complexities. 

By debunking these myths, businesses can make informed decisions about their supply chain design and develop a supply chain roadmap that is efficient, resilient, and aligned with their overall strategic goals.

In today’s dynamic and unpredictable world, a well-designed supply chain is a powerful differentiator. Seek expert and experienced guidance when needed and continuously adapt to unlock the full potential of your supply chain and provide your business with a competitive advantage.


Article Topics

Columns
Logistics
Transportation
Risk
Service Levels
Supply Chain Design
   All topics

Supply Chain Design News & Resources

Myth-Busting Your Supply Chain Design: Tips for building resilience and efficiency
C.H. Robinson expands Item-level visibility tools to all its global customers for end-to-end supply chain control

Latest in Logistics

FedEx posts fiscal first quarter earnings growth
U.S. rail carload and intermodal volumes are down, for week ending December 15, reports AAR
DAT’s November Truckload Volume Index sees more mixed results
November intermodal volumes see annual decline, reports IANA
Looking at the state of the parcel market with Robert Persuit, Sr. Director of Business Development, ShipMatrix
Teamsters Rail Conference makes its case for the Union Pacific-Norfolk Southern proposed merger to not be approved by the STB
USPS bets on last-mile expansion to drive revenue and enable faster delivery for retailers and logistics providers
More Logistics

About the Author

Michael Levans's avatar
Michael Levans
Michael Levans is Group Editorial Director of Peerless Media’s Supply Chain Group of publications and websites including Logistics Management, Supply Chain Management Review, Modern Materials Handling, and Material Handling Product News. He’s a 30-year publishing veteran who started out at the Pittsburgh Press as a business reporter and has spent the last 25 years in the business-to-business press. He's been covering the logistics and supply chain markets for the past seven years.
Follow Logistics Management on Facebook
Logistics Management on LinkedIn

Subscribe to Logistics Management Magazine

Subscribe today!
Not a subscriber? Sign up today!
Subscribe today. It's FREE.
Find out what the world's most innovative companies are doing to improve productivity in their plants and distribution centers.
Start your FREE subscription today.

December 2025 Logistics Management

December 1, 2025 · Persistent volatility, policy whiplash, and uneven demand left logistics managers feeling trapped in a loop - where every solution seemed temporary, and every forecast came with an asterisk. From tariffs and trucking to rail and ocean freight, the year's defining force was disruption itself

Latest Resources

The Warehouse Efficiency Playbook
Warehouse leaders are under pressure to move faster, scale smarter, and keep teams engaged, all while dealing with labor shortages and rising customer expectations.
Drive Agility and Resilience Across Your Supply Chain
November Edge Report: What’s shaping freight now
More resources

Latest Resources

The Warehouse Efficiency Playbook
The Warehouse Efficiency Playbook
Warehouse leaders are under pressure to move faster, scale smarter, and keep teams engaged, all while dealing with labor shortages and rising...
Drive Agility and Resilience Across Your Supply Chain
Drive Agility and Resilience Across Your Supply Chain
Today’s supply chains face nonstop disruption—from global tensions to climate events and labor shortages. Avoiding volatility isn’t an option,...

November Edge Report: What’s shaping freight now
November Edge Report: What’s shaping freight now
Stay informed and ready for what’s next with the November Edge Report from C.H. Robinson.
Worried About Supplier Risk? This Template Helps You Stay Ahead
Worried About Supplier Risk? This Template Helps You Stay Ahead
We all know how stressful it gets when a supplier issue catches you off guard - late delivery, a missed order, or...
Close the warehouse labor gap with overlooked talent pools
Close the warehouse labor gap with overlooked talent pools
The warehouse workforce has more than doubled between 2015 and 2025. However, the labor gap is still growing, with the U.S. deficit projected...