Online Grocery Sales Increase 8% in June 2024, Delivery Up 18%
The growth was primarily driven by delivery sales, which rose by 18% due to aggressive promotions from major retailers like Instacart and Walmart
Online grocery sales in the United States are on the rise, hitting $7.7 billion, an 8% increase compared to the same period last year. According to the latest Brick Meets Click/Mercatus Grocery Shopper Survey, this growth was driven by a leap in delivery sales, which surged by 18% year-over-year to reach $2.9 billion.
“Delivery’s strong performance in June likely benefited from the promotional offers made last month, first by Instacart and then by Walmart,” said David Bishop, Partner at Brick Meets Click. “These promotions offered deep discounts on annual membership fees, boosting both monthly active users and order frequency for delivery services.”
Despite the increased performance of delivery services, pickup sales remained flat at $3.5 billion. Although the monthly active user (MAU) base for pickup expanded slightly, a combination of lower average order value (AOV) and a decline in order frequency offset these gains. Pickup still holds the largest share of online grocery sales at 45%, although this is a slight decrease from last year.
Ship-to-home sales also showed strong growth, rising by 10% year-over-year to $1.3 billion. This marks the fourth consecutive month of gains for this segment, driven by higher spending per order despite a small dip in the MAU base and order frequency. Ship-to-home captured nearly 17% of the online grocery market in June.
Read the full Supply Chain 24/7 article here.
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