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42nd Annual Quest for Quality: Air Cargo/Airfreight Forwarders

Service soars amid uncertainty for air carriers and forwarders


While 2024 saw the industry flying high with air cargo demand outpacing capacity worldwide, it’s uncertain what effect geopolitical events and President Trump’s tariff scheme will have on air cargo and airfreight forwarder operations through the rest of 2025,

According to contributing editor Karen Thuermer’s reporting in last month’s State of Logistics Report coverage, analysts are wrestling with predictions for air cargo volumes due to these complex geopolitical factors. However, global research firm IMARC Group sees a promising future, with the airfreight market expected to grow from $319.4 billion in 2024 to $492.7 billion by 2033—driven by a solid 4.9% CAGR from 2025 to 2033.

“While analysts looking at month-to-month data indicate that air cargo volumes have been on an upward trajectory, figures going forward can change like the wind given fluctuating policies and their impact on global shipping,” says Thuermer. “Overall, the data has been positive for the sector.”  

In the meantime, e-commerce and express networks have the biggest impact on boosting air cargo demand. Boeing’s “World Air Cargo Forecast 2024-2043” finds that the entry of new e-commerce market players significantly accelerated air cargo growth in the latter half of 2023 and into 2024—but with the tariff situation, some of those new, low-cost e-tailers may see volumes squelched.

According to Thuermer’s reporting, Boeing maintains that global e-commerce revenues are forecast to rise around 9% per year through 2029, with the fastest growth in the emerging markets of South Asia and Southeast Asia. “Air cargo networks will play an essential role in this expansion,” states Boeing in the forecast.

Air cargo carriers (Bold indicates leader in attribute category)

  On-time performance Value Information technology Customer service Equipment & operations Weighted score
Alaska Air Cargo 13.90 10.97 9.36 13.14 11.82 59.18
Air Canada 13.47 11.29 10.53 10.73 11.42 57.44
Lufthansa Cargo 13.23 10.92 9.68 11.29 9.25 54.37
Southwest Airlines Cargo 11.22 11.88 10.83 10.51 9.39 53.84
Japan Airlines 12.37 10.01 9.82 10.51 8.91 51.62
Korean Air 12.37 10.01 9.82 9.86 8.91 50.96
Emirates SkyCargo 11.68 10.16 9.26 10.12 9.04 50.27
Delta Airlines 11.49 9.57 9.26 10.51 9.39 50.23
Air France-KLM 12.03 9.24 10.10 9.20 9.59 50.16
Singapore Airlines (SIA) 11.22 10.01 10.10 9.20 9.04 49.58
Qatar Airways Cargo 10.42 10.16 9.82 10.12 9.04 49.57
British Airways 11.22 10.16 8.42 10.12 9.59 49.52
AVERAGE 11.38 9.88 9.02 9.77 9.13 49.19

To say business has been challenging for the freight forwarding sector just may be the understatement of the year. After taking a huge hit to revenue over the course of 2023 through 2024, the world’s top freight forwarders are now applying technology at break-neck speed to help navigate through continued global economic bumps—and get ready for a likely return to growth.

“Given the multiple challenges forwarders are facing, analysts maintain that to stay competitive forwarders must now invest in technology, make acquisitions, and focus on high-margin vertical markets such as pharma and semiconductors to get ready capitalize on the next boom,” adds Thuermer.

Despite these hurdles, the 22 air cargo service providers recognized with Quest for Quality gold in 2025 have shown exceptional adaptability and resilience. Their ability to overcome global disruptions and maintain high service levels over the past year speaks volumes about their commitment to excellence, ensuring continued growth and success in an uncertain world.

Air express carriers (Bold indicates leader in attribute category)

  On-time performance Value Information technology Customer service Equipment & operations Weighted score
FedEx Express 12.73 10.11 10.79 9.78 10.02 53.42
DHL Express 11.28 9.08 9.44 9.03 9.25 48.07
AVERAGE 11.17 9.67 9.34 8.67 9.14 47.99

Airfreight forwarders (Bold indicates leader in attribute category)

  On-time performance Value Information technology Customer service Equipment & operations Weighted score
Lynden Logistics 12.15 11.28 12.10 12.80 11.36 59.70
Crane Worldwide Logistics 12.51 10.78 11.63 12.37 10.96 58.25
Expeditors International of Washington 12.23 12.32 9.82 13.80 9.59 57.76
Livingston International 13.23 10.78 11.03 10.93 10.28 56.24
Nippon Express USA 13.19 10.84 11.23 10.73 10.37 56.36
Maersk Logistics 12.03 10.40 10.95 10.12 10.96 54.45
Flexport 10.58 10.78 12.63 10.73 9.59 54.32
C.H. Robinson 12.29 10.87 10.00 10.82 9.19 53.17
AVERAGE 11.63 10.86 10.07 10.62 9.92 53.10

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December 2025 Logistics Management

December 1, 2025 · Persistent volatility, policy whiplash, and uneven demand left logistics managers feeling trapped in a loop - where every solution seemed temporary, and every forecast came with an asterisk. From tariffs and trucking to rail and ocean freight, the year's defining force was disruption itself

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